Marketing Eye

- Page 9

Wednesday, 22 July 2020 15:36

Marketing Tactics for Millennials

While there's a lot of focus on marketing approaches for Gen Z, it's also essential to notice the next generation with immense buying power. Before millennials transition into a place of prominent buying power, it's vital to understand what drives their interests and engages them. Marketers can't forget about millennials because they are positioned to spend more money than Gen Xers or Baby Boomers ever could. Millennials are an incredibly lucrative market, and their digital savvy will influence the way they purchase. If brands aren't willing to leverage a digital approach, they will lose their competitive edge. Below, we have some specific ways that marketers can reach millennials before they transition to their full buying power.
Published in Marketing
Monday, 20 July 2020 14:23

Magma Capital - Finance

Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation for delivering successful tailor-made and client-driven solutions across a diverse range of industry sectors.

Marketing Eye developed new content and marketing mediums to present Magma Capital Advisory and position them as a trusted and innovative, capital solutions provider. Outsourced marketing allowed Magma Capital Advisory to create new print marketing materials including a company magazine and business cards, contributing to brand recognition.




Magma Capital card


Magma Capital bro1
Published in Portfolio
Monday, 20 July 2020 11:24

Your Business Momentum - Technology

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.




Your Business card


Your Business banners

Your Business cover 2
Published in Portfolio

Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers with the best experience when it comes to sourcing undercarriage parts.

Tuff Stuff’s rubber track, rubber pad and undercarriage parts meet stringent quality control standards while maintaining a more budget-friendly price than ‘genuine’ or ‘OEM’ alternatives. In short, Tuff Stuff stands for delivering a reliable, stable, highly responsive and friendly service to consumers in the Australian earthmoving industry.

Marketing Eye contributed to Tuff Stuff’s brand awareness by transforming their marketing strategy to align their offerings with their key messages and aims. The marketing consultancy firm was able to develop information booklets focusing on what Tuff Stuff does and what services they provide. All marketing collateral created matched the company’s website design enabling greater brand recognition and awareness.



tuff stuff cover2


tuff stuff bro2


tuff stuff bro3


tuff stuff bro4
Published in Portfolio
PKF Integrity is a division of the PKF Group. The company provides information, solution and advice to both the public and private sectors to make informed decisions in the following areas of expertise; risk and legislation advisory, due diligence and forensic investigation services. As the outsourced marketing team, Marketing Eye has created marketing collateral that has effectively communicated PKF Integrity’s unique value proposition. The brand awareness strategies undertaken included EDM’s and flyers all remaining consistent with the well-known and trusted PKF brand. This ensures that clients understand and associate the relationship between the two brands.

EDMPKF

PKF Brochure

PKF WebsiteMockup
Published in Portfolio
Monday, 20 July 2020 10:55

Maxxam - Technology

Maxxam is an IT services and networking company based in Melbourne. The company has built a reputation in selling third party technologies, specifically in the field of security. Marketing Eye helped the company establish its presence as a fast-growing, innovative brand by producing marketing collateral such as business cards, along with aiding the company's rebranding efforts by designing a new and functional website.

maxxam card


maxxam logo


maxxam cover 2
Published in Portfolio
Monday, 20 July 2020 10:51

Manuelina Culinary - Food | Education

Manuelina Culinary is an Italian culinary program that provides a culmination of knowledge from professionals who are the top in their field and are continually updated to accommodate a highly competitive and forever changing industry. Each program is rooted in culture, science and creativity while concentrating on the basic principles of taste texture and flavor. Each program starts from the basics and quickly accelerates, and so in this way, regardless of previous culinary experience, all students end at the same point. Marketing Eye worked with Manueline Culinary to create modern redesigned collateral to increase brand awareness and consistency.


manuelina card


manuelina letters


manuelina cover 2
Published in Portfolio

Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. 

The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.



LPC card


LPC form


LPC cover 2
Published in Portfolio
Monday, 20 July 2020 10:40

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in-store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.



 LaManna cover 2


LaManna bro1


LaManna bro2
Published in Portfolio
Monday, 20 July 2020 10:36

Jesi - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.



jesi flyer


jesi ads


jesi mag cover


jesi whitepaper


jesi voucher


jesi cover 2
Published in Portfolio
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