Marketing Eye

Displaying items by tag: Marketing Blog - Page 2

Friday, 31 March 2017 15:40

Let's Talk SEO

You have probably heard rumors of this Search Engine Optimization (SEO) service which is crucial to the success of every business with a website. Do you know what SEO is? If not, don’t fret. There are many people, even marketers, who are still trying to wrap their heads around the science of it. As ambiguous and challenging SEO is, there is reason and a process to the madness.
Published in Marketing
Wednesday, 29 March 2017 17:36

Millennials In Our Office

A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other generations are saying about the Millennial generation. Our office runs on Millennials, and very successfully at that. Let’s take a look at what a successful office full of Millennials looks like.
Published in Culture
Wednesday, 22 March 2017 16:18

Making Marketing Less Gray

Marketing is a challenging department for any business. Unless you are the sole provider of a product, good marketing is what will set you apart from the competition. It is what let’s your customers and prospects know what the latest and greatest is at your company. Traditional marketing was slightly above the accuracy of searching for Gold. However, now we are able to move past this technological gap and enter the race for complete transparency across your marketing agenda.
Published in Marketing
Friday, 10 March 2017 14:58

Adaptive Thinking

As Marketers we are always trying to think outside the box, coming up with new ways to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout each part of the marketing mix evolves a balance of structure and chaos. Walking this fine line takes a special mind, and we’re going to look at why this is.
Published in Marketing
Wednesday, 08 March 2017 15:26

How To Win At AdWords

Even though advertising isn’t as ambiguous as it once was back in the day, it takes a savvy marketer to get real traction. One has to understand the value in being meticulous when it comes to planning, launching, and maintaining campaigns in the digital world. Unlike a Billboard that is posted and not changed until it’s time is up, digital ads require a different level of attentiveness to be effective.
Published in Marketing
Monday, 27 February 2017 10:07

Informal Is The New Formal

Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and ourselves interacted as kids. We conversate informally and we internalize it now. This has caused marketing professionals to make vast adjustments across the board and take an unusual route to engaging the younger generation.
Published in Culture
Tuesday, 21 February 2017 11:43

Quality Over Quantity

Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. Understanding how to build your marketing around a relevant and engaged audience is what will drive business success.
Published in Marketing
Friday, 17 February 2017 15:50

Finding The Right Fit

We’ve all been there, when you buy something at a cheaper price and later find out that you made a very bad choice. Whether you are buying a product or a service, quality comes at a price. The perfect storm of ‘cheap and efficient’ hardly ever coincide, and the same theory applies for marketing. Invest in a marketing team that cares about you, not your contract.
Published in Marketing
Wednesday, 15 February 2017 12:33

The Transparent Effect

Have you ever worked with a marketing firm and felt as though you were kept in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re going to look at a few ways to establish a open, honest, and transparent relationship between you and your clients.
Published in Marketing
Thursday, 09 February 2017 13:18

How To Win In The PR World

The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.
Published in Marketing
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