Tag: Marketing Blog - Page 3

Public Relations (PR) is a term all of us have heard of. We have seen it come into play when marketing agencies use it as a strategic communication tool to attract audiences. It is ultimately the forefront of marketing, forming businesses a path towards the construction of marketing approaches. However, it seems that marketing agencies do not prioritize PR, and they in fact neglect it. Even though PR focuses more on traditional media rather than new media, it still is crucial in this contemporary day and age. PR helps to set a foundation for brands to express their unique selling point and encapsulate brand stories to appeal to consumers. This is to not be confused for advertising, as they are two different things. Overall, PR is the best for brands to stand out and optimize your marketing strategy to the fullest.

Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy.

A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Marketing plans do not always produce instant results – therefore, they are a crucial aspect of a business plan and should be given a considerate amount of attention.

Are you starting a business and want it to grow? You have to build a Customer Relationship Management (CRM) system to manage customer relationships. Building an effective CRM system is not an easy matter. In addition to finding customers, this system must also be able to keep customers loyal to a business.

With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.

Design thinking is a method used to solve human-related problems. It’s not about making a brand or a product look good in the eyes of the audience. Instead, it is a systematic approach to problem-solving that allows marketers to develop new and exciting ideas that speak to customers. 

Today, with a growing demand for various products and services, newer businesses are launching. These days, launching a business is easy. With the right tools, getting your first set of customers is smooth. However, once you’ve fallen into a routine as a business, you can't stay stuck. You have to think of the following steps to ensure your business thrives in a competitive market.

Social media has forever changed the way we market, by allowing us to reach audiences from all over the world. When it comes to marketing your business nowadays, you must ensure you are utilizing all social media platforms to their full advantage. 90% of marketers consider social media marketing to be important to their overall marketing strategy. Social media engagement is a great way to help you strengthen your customer relationships. Here are 5 tips your business can use to improve its social media engagement. 

No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.

Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for the employer at our organization.

“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.