Marketing Eye

Displaying items by tag: Marketing Blog - Page 3

Wednesday, 14 December 2016 13:22

Everyone Thinks They Are A Marketer

Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.

Here are 3 reasons why you should not let this happen to your business:

Published in Marketing
Monday, 21 November 2016 10:32

Ready To Roll Out Your 2017 Marketing Plan?

As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals.

Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.  
Published in Marketing
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.

As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some comfortable clothing attire. That's what you do, right? Well, almost.

The bathing suit is not required. In fact, if you bring it along, and you go to a traditional hamams you may be confronted with an old Turkish woman telling you to put the bathing suit away "not needed". Then what do you do? You are there for an experience, right?
Thursday, 01 September 2011 20:48

Say NO! to clients - and you will grow faster

It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.

When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.

In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
Published in Management
Wednesday, 31 August 2011 17:13

Does your small business have the X Factor?

X-FACTOR - DO YOU HAVE IT?

Have you ever walked into a room and everyone has turned to stare at you?

Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?

Do your staff proudly tell the world that they work for your company?

Are you customers skiting over the fact that they use your company's services?

If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
We are 6 weeks into a new financial year. The market took a big nose dive last week causing many sleepless nights for people around the globe and housing prices are on the decline after a heated market that seemed to go for far too long effecting the sentiment of all consumers.

The Facebook's, Google's and Twitter's of the world, are rightly so, oblivious to any changes, because people are still flocking to their profitable billion dollar platforms that see the founders and investors laughing all the way to the bank. It's as if they won the lotto and the rest of us just keep putting our tickets in each week, in hope.
Wednesday, 20 April 2011 21:24

Who's branding Easter?

EasterBlog-279x300

Happy Easter!
At Marketing Eye we wish everyone a safe and relaxing Easter with family and friends.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in Marketing
Saturday, 07 November 2009 20:24

The Death of a Publicist

Whilst we all espouse to work with companies that have the same ethics, culture, and key set of values – it doesn’t always happen that way for a variety of reasons.
Published in Marketing
polo-5-300x225

Ok, I was there, all glammed up with a beautiful orange silk summer dress from Gail Elliott’s Little Joe in Toorak styled with accessories that made me feel like I was not in Portsea, but was in fact, swanning around at the Polo in South of France’s St Tropez.
Published in Mellissah Smith
Today was a good day. Actually, a good, good day as the lyrics of the Black Eye Peas song goes. It’s a fresh start to the year ahead.
Published in Management
Page 3 of 16