Tag: marketing - Page 41

I’m pretty sure Jeff Bezos is a genius. I mean when the guy was 3 years old he would take a part his crib in protest so that he could sleep in a real bed. At a young age, he built everything from robots, to crafts, to toys. Even today, he’s building a 10,000 year old clock (if you don’t know what it is check it out!).

And that clock symbolizes something much more than just a cool little weekend hobby the billionaire tech guru works on during weekends. It symbolizes his perspective of time. And that perspective transcends into his business decisions. Bezos said this in an interview about his clock:

Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.

It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.

So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in the fast-moving environment of the startup life. He’s a natural born salesman. He’s very charismatic and outgoing and seems to just say “yes” to every opportunity he comes across. So, John doesn’t think twice when taking on new challenges. He applies to that job with the prospects of huge earning potential and a great learning experience. When he gets called in for his interview, the entire team loves his energy. The hiring manager pretty much makes up their mind the minute he leaves that they’ll offer him the position.

If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.

While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.

My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.

I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.

As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.

It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.

I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.

In 2017, the intricacy of using technology in any field has spiked dramatically. While we realize that it’s challenging for everyone across the board to stay on par with it, we understand that the younger generations definitely have a leg up on the other generations. Let’s take a look at why a young office, especially in marketing, can be a major game-changer and an asset in your competitive field.

There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with glamour and aesthetically beautiful things. So what does this have to do with marketing? Just about everything as you might imagine.

Advances in our online accessibility has changed the way we interact, shop, and go about our daily lives. Out of all of these advances, came one facet of the shopping and buying process, which is giving business owners a major headache, reviews. I’m sure every single one of us has filled out a review, so what is the full impact of reviews on businesses? Let’s take a look: