Tag: marketing - Page 38

Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products.

Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One?

Let’s take a quick trip down memory lane. Remember the good old days when your boss was conducting a meeting in the large conference room; you knew when it was about to start because you could hear the squeaking of the wheels as the projector was rolled into the room. Then, the lights would go out and the key meeting points would be hand-written with an expo marker--boy weren’t those the days!

Is it just me, or is it really difficult to say exactly what I want?

Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?

Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?

I get it. Once you finish college you can’t wait to never take another test again. Unfortunately, this just isn’t the reality of the workforce and you will probably be taking many tests for a very long time, especially if you decide to start a career in marketing. But hey on the bright side, attaining more knowledge is never a bad thing, right?

The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload.
Here are 5 ways to catch the attention of Millennial audiences: 

Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:

Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…