Blog Author Marketing Eye Atlanta - Page 30
Marketing Eye Atlanta
How Emotion in Marketing Can Deepen Engagement
As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses?
How Coronavirus Could Affect Your Company
The effects of the coronavirus panic go far beyond the physical worry and anxiety that people are experiencing. While COVID-19 is certainly a potential health hazard looming on the horizon, it’s currently already affecting the workplace. Companies all over the country are trying to think of creative new ways to address the pandemic scare. Multiple events and conferences have already been canceled to prevent a further spread of coronavirus. Companies are already having to backpedal major promotional events, which could result in a massive hit to the companies sponsoring and attending these annual conferences. How can we address the concerns of our employees, while still continuing to operate as usual?
The Basics of Live Video
Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms available to produce your live broadcast, so it’s easier than ever for companies to do this. Below, we have a few pointers for businesses to consider before implementing a live video experience.
How Google Tag Manager Can Simplify Your Google Analytics Configuration
Google Analytics is a crucial part of any online marketer’s toolbox.
How Agencies Break Down Barriers to Digital Transformation
Source: Marketing Land
“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured as ‘offline’ still has a digital component.”
How a Google My Business Scheduler Can Help Your Business in 2020
(Source: Followed App)
Most Google My Business Scheduler tools will offer a bunch of other really useful features alongside creating and scheduling of posts.
Google My Business has gained some serious popularity among big businesses and social media marketers in the past few years and it looks like small businesses are catching up really fast as well.
Google My Business, in a nutshell, is a free SEO tool offered by Google that helps you get your business registered and discoverable in local search results and Google Maps. You can also manage how people will view your business.
You can add your business name, location, working hours, contact number, website address, and even link your Google Play Store app if you have one. Google My Business uses all of this info to make it super easy for potential customers to find your business.
What Does Your Marketing Strategy Need in 2020?
Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.
What Innovative Digital Marketing Can Do For Your Business
If you own a business in 2020, you know all about having to stay relevant to your customer base. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far greater harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.
Here's What Your Marketing Agency Needs
Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.