Marketing Eye

Wednesday, 03 June 2020 16:35

The Benefits of a Website Refresh

With the continued rise of the digital business space, the importance of a modern and comprehensive website is more important than ever. Operating without a website that can tell the story of your business and your products will only hurt your efforts to generate revenue and brand awareness. These days, a website is so much more than a digital storefront. In order to refresh your website, you need a partner to come alongside your brand to help you navigate this process. Marketing Eye has the expertise and the tools to not only optimize your website for overall performance, but we can also completely redefine your brand and use your website as a completely new and fresh way to tell your story. Here’s how Marketing Eye can help you:

Published in Marketing
Thursday, 30 April 2020 12:48

How to Improve a Responsive Web Design

If your company is hoping to stay competitive in such a saturated market, there are several things you can do to set yourself apart from your competition. For example, an intentional content marketing strategy can establish your company as a thought leader in the industry, giving you more credibility with your audience. While a marketing strategy can help you to plan for your business’ future, responsive web design will set the visual story of your brand apart from everyone else. With a responsive web design, all of the content, features, and media that are featured on your website are optimized to respond to whatever device your audience is using. This is why mobile-friendly sites have a different layout to the browser-friendly sites you can visit on a computer. But what does a responsive web site need?

Published in Marketing
Thursday, 26 March 2020 14:57

The Power of Marketing Eye Web Services

A good website is much more than a digital storefront. While brick-and-mortar storefronts have slowly been phasing out, a customized website shouldn’t merely replace your physical location. A comprehensive, customized website should tell the story of your product, your brand, and your company in a way that draws in your audience and sells them on the experience you provide. Every company has a story that deserves to be told, and a company website is one of the greatest storytelling opportunities that a company has. Marketing Eye has successfully designed, developed, and managed over 300 websites and counting.

Published in Marketing

As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best suited for their particular needs. With the availability and ease of use of web-based targeting, there are decisions to be made about the type of method you want to use for your client.

Published in Marketing

Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.

Published in Marketing
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing
I love Atlanta. I really do. It is like a second home to me, and the people are just fabulous.
Published in Marketing
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.

Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Published in Marketing
Tuesday, 16 February 2016 09:40

How To Create An About Page That Stands Out

Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself.  It can feel like bragging but remember most people are reading your about page to learn about you. They want to know who you are, if you can be trusted to do what you claim, and if they can connect with your brand on any level.
Published in Marketing
The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
Published in Blog
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