Marketing Eye

Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.

Published in Marketing

In an omnichannel marketing approach, it’s all about creating a personalized and consistent customer experience, no matter what platform they are using to engage with your brand. This means that the experience should be consistent across all channels: social media, customer service, website, brick and mortar, and email campaigns. Email campaigns are especially important because they are at the center of your customer’s digital life and can drive the highest ROI among other digital communication channels. Below, we’ve got four benefits of email marketing in an omnichannel marketing approach.

Published in Marketing
Thursday, 07 November 2019 11:13

How to Write Better Email Campaigns

Email might be considered an old-fashioned approach for your marketing efforts, but the truth is that a well-written email campaign can still be very powerful for your company. Because everyone accesses email on their smartphones, it’s become much easier to reach qualified leads with high-quality content. Recently, Marketing Eye and Robotic Marketer engaged in a discussion about email campaigns and how they can still be effective for what your company needs, which you can see here.

Published in Marketing
Wednesday, 18 September 2019 12:14

How to Market a Tech Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is constantly evolving, and we need to be certain that we’re utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to better market your tech company.

Published in Marketing

The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business? 

Published in Marketing
Thursday, 20 September 2018 15:14

8 Ways to Generate Profit from E-Newsletters

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

Published in Marketing
Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they don't often stay here. They head to Silicon Valley, Tel Aviv, New York or Rotterdam. Basically, they go where the money is and the innovation is just part of everyday life.
Published in Marketing
Am I the only one that receives messages on LinkedIn that are a mile long with tons of links and generic language that you know was just copied and pasted?

Probably not.

Published in Social Media
Friday, 05 August 2016 13:23

There's Money In A Good Email List

An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their first born child’s naming rights. Anyway, users are reluctant to just give out their email address when they first step foot on your site. They want to be certain they enjoy your content and find value in it. Below I will include a short list of useful lead gen tools to capture emails but first let’s go over a few polite ways to ask for users’ emails.
Published in Marketing
Planning a wedding is very stressful. Everyone you know has an opinion, anyone you talk to will give you advice, and your family, well… you know them, they fall into a category all on their own. There are so many things you need to get together, a venue, dress, photographer, food, cake, DJ or band, etc. Then you have to consider the wedding invitations. In putting together mine I approached it in a similar way I would approach an email campaign.
Published in Marketing
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