Tag: marketing automation

It has been almost two years since ChatGPT started the AI revolution that spread throughout the Internet. Software and applications that incorporate AI, also known as Artificial Intelligence, have proliferated across various domains to support and optimize tasks. As a result, it has become widely used throughout the world, be it in academics, work, or daily life.

In the vibrant and customer-centric world of B2B marketing, capturing, nurturing, and converting leads into loyal customers is a pressing challenge for marketers. Nurturing leads effectively entails fostering robust connections with prospects at each step of their journey, winning their trust for future business. Fortunately, a cutting-edge solution is at hand – B2B email automation. This formidable tool empowers marketers to craft seamless, personalised, and meaningful communications on a large scale, providing timely and relevant content to leads as they navigate through the sales funnel, ultimately propelling them toward conversion.

As we approach the midway point of the year, marketing managers face a crucial juncture in their pursuit of achieving annual targets and maximizing performance.

The questions many marketing managers rarely differ. Key considerations that every marketing manager should bear in mind to effectively adjust their marketing strategies, optimize performance, and ensure a successful second half of the year relate to many variables, but a marketing audit is critical at this point of time each year. By examining performance metrics, adjusting the sails, and leveraging data-driven insights, marketing managers can steer their teams towards achieving remarkable results.

With all of the myths surrounding marketing automation, it’s understandable that some marketing departments are apprehensive about implementing automation into their processes.  But there’s no need to worry! Marketing automation can help streamline your marketing efforts and make your department more efficient. Below, we have four significant benefits of leveraging marketing automation into your daily marketing activities.

Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they don't often stay here. They head to Silicon Valley, Tel Aviv, New York or Rotterdam. Basically, they go where the money is and the innovation is just part of everyday life.

As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number.

You've read it many times before "Robots will never replace humans". Incorrect. They will. They are. And you're job is on the line especially if you are in marketing, and work at Marketing Eye.

Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.

Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.

To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.

Yesterday, I spoke at Cebit 2014 on sales process automation.

It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of revenue acquired because of having an effective sales process automation system in place.

Collaborating CRM, marketing automation, workflow automation and email marketing, sales process automation is one of the most important areas for businesses to focus on in 2014.