Debunking Automated Marketing Myths
When people hear the term “automated marketing,” it raises certain questions about what the automation process entails. What exactly is being automated? Is automation really necessary? Will automation eventually take people’s jobs? The truth is that marketing automation software solely exists to strengthen your marketing efforts and support the work that your team is already doing. Essentially, automated marketing removes the need to perform your routine processes, which frees up your time and resources to focus on creating better copy and conversing with customers. Automation can’t take the job of a person because it can’t do the job of a person. It’s merely a tool, but one we should be using. Below, we have debunked four common myths about automated marketing.
- Automated marketing is only for email
While automated marketing tactics certainly make sending emails easier, there are plenty of other ways to use it. You can use automation to open opportunities for your other channels and marketing campaigns. For instance, automation creates great opportunities for lead acquisition. With automation, you can collect information on your leads and develop creative ways to reach them through your marketing platform. Wherever you are connecting with your customers, you can create automated processes to connect with them.
- Only big businesses use marketing automation
If anything, there are some ways that smaller business could benefit more from automation. Since smaller businesses don’t have the manpower and resources to address absolutely everything that comes their way, automation can be a valuable resource. When you automate the smaller routine tasks in your day, it allows you to focus on higher-level activities. As more software providers enter the market, there will be plenty of service options that can match a smaller budget.
- Automated marketing is impersonal
Your marketing might sound automated whether you are using an automated platform or not. You will have the opportunity to personalize your own materials before automation. When you group and target specific customers, you can ensure that everyone is receiving targeted, personalized content to make a greater impact. Targeting your audience is the point of automation so that your messaging is anything but impersonal.
- Automation won’t replace manual processes
Whether you are using automation at this point or not, the reality is that automation is only going to continue to grow as time goes on. If you have any hopes of competing with the other players in your industry, you will need automated marketing software. Marketing tech will only be more prevalent in the future, so it’s important to upgrade sooner rather than later.