LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes an excellent impression with any potential leads that might be looking for your information. Consider LinkedIn as an extension of your website, making sure all the information is clean, up to date, and understandable. Below, we have four elements that will your company’s LinkedIn page look professional and inviting to prospective leads.

With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention of their customers and new lead, B2B marketers have to know exactly where to invest their time and energy. B2B marketing involves three social platforms: Facebook, Twitter, and LinkedIn. But are all of these platforms a great fit for your B2B marketing efforts? For B2B marketers, LinkedIn is by far the most trusted channel. Below, we have a few reasons why you should trust LinkedIn as your social media platform in 2020. 

You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.