LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes an excellent impression with any potential leads that might be looking for your information. Consider LinkedIn as an extension of your website, making sure all the information is clean, up to date, and understandable. Below, we have four elements that will your company’s LinkedIn page look professional and inviting to prospective leads.

With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention of their customers and new lead, B2B marketers have to know exactly where to invest their time and energy. B2B marketing involves three social platforms: Facebook, Twitter, and LinkedIn. But are all of these platforms a great fit for your B2B marketing efforts? For B2B marketers, LinkedIn is by far the most trusted channel. Below, we have a few reasons why you should trust LinkedIn as your social media platform in 2020. 

Does your company have a LinkedIn page? If so, how often is it updated? LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes a really good impression with any potential leads that might be looking for your information. Consider LinkedIn as an extension of your website, making sure all the information is clean, up to date and understandable. Below, we have four elements that will your company’s LinkedIn page look professional and inviting to prospective leads.

You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.

LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.

LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.

The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)

(2 min read)

I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.

I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.

Am I the only one that receives messages on LinkedIn that are a mile long with tons of links and generic language that you know was just copied and pasted?

Probably not.

There’s been a lot of discussion lately around LinkedIn’s new updates. Ever since Microsoft purchased the B2B platform back in late 2016, feature changes have spurred many debates. One such debate has been around increasing the audience size of professionals that use the social site.