Displaying items by tag: brand awareness
Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, or turn to Yelp, Instagram, Facebook, or any other online platforms to help you find the best person for the job.
“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive
I would tell you that mobile marketing is the future of marketing, but the age of smartphones has already arrived. According to a recent survey by Demand Gen Report, in 2018, 66% of B2B buyers strongly agree that companies should make it easier to access their content. Utilizing mobile marketing within your overall marketing strategy can be an advantage towards your business as it uses a combination of marketing channels to connect with your audience through their mobile devices, and generate leads.
Instagram Stories are often glorified for their social attraction as a way for people to express themselves. You might be asking yourself, can your company's content work on a social platform that leans more toward being creative and informal? Of course, it can, the "B" in B2B doesn't stand for "boring" and one-third of the most viewed Instagram Stories are from businesses.
Even though you're a business that posts more professional based content, there are still a few ways to leverage one of Instagram’s most popular tools to increase your engagement, build brand awareness, drive traffic to your website, and generate sales.
Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.
What is gluten? It is a protein that is found mainly in wheat that provides elasticity to the dough. When you think about how many things are made with wheat flour, it already cuts out a lot of the normal everyday food a person might eat. Say goodbye to bread, most cereals, cookies, and pasta. Now these are just the things we know contain flour, but gluten can be in other foods as well where flour is absent.