Marketing Eye

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They say that jealousy is a curse. I tend to agree. It hinders your judgement and affects your ability to see clearly - and that's just the start.

The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge culture killer, leaving employees that are affected by it disengaged and unproductive.
Published in Culture
Wednesday, 29 January 2014 09:56

How to on-board a new marketing hire

Marketing Eye Atlanta is looking for a new hire as a Marketing Executive; someone who has a few years experience, but not too much that they are stuck in their ways. We are seeking a person who fits our fun, innovative and clever culture, while still being academic and tactical enough to produce work of the highest level.

It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical  that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.

In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity. 

As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies. 

Published in Culture

There is one thing we all know for sure about business as we go into the future:

The way your business wins in the future is very different than the way it has won in the past

Just when we think we have got it 'sorted out' something else comes along and again, small businesses fall behind the eight ball.

If I look back on the past 20 years or so, business has changed dramatically. 

  • Globalization is changing the way we work, play and learn
  • Technology affects every element of our lives and being
  • Employees have become the single most important part of any business
  • A person can no longer just blunder into business and expect to survive
  • Old business models and paradigms have changed and will continue to do so
  • Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
  • People have changed.

There are so many things that have and are shaping our world and with that businesses are now required to make changes that not only impact their businesses but also the way their employees, community and stakeholders view them.

Tuesday, 14 September 2010 01:42

Blogs, who really cares?

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.

Published in Mellissah Smith