Tag: marketing ideas

A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan. 

We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.

There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible to keep up with. It also doesn't help that online sales of retail products seem to be all the go and quite often consumers can get the same product, cheaper from Asia or the US, just by buying online.

However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from  local shops and Xmas just weeks away, retail should be on the 'up'.

Marketing Eye listens to what clients want and quite often adapts what we offer accordingly.

It’s not what your marketing company really wants to hear, but hey, it’s the reality.

Small businesses need marketing and so many of them, just can’t find the time to do it.