There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible to keep up with. It also doesn't help that online sales of retail products seem to be all the go and quite often consumers can get the same product, cheaper from Asia or the US, just by buying online.

However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from  local shops and Xmas just weeks away, retail should be on the 'up'.
Retail Marketing Ideas For Xmas Trading

So, how does a retailer market their business in today's competitive environment?

There is always advertising, social media, public relations, direct marketing, letterbox drops... and the list goes on.

But how do you attract consumers to come to your store once they are in the shopping centre or shopping area instead of your competitors? Simply, use Spidanet. This proximity marketing platform allows retailers to promote their products to consumers walking by. All you have to do is plug the application into a power socket and then advise Spidanet of what offers (we call these coupons) you would like to promote, or whether you would like to increase your facebook followers and communicate coupons and specials from there - and they do the rest. Everyone within a 100 metre radius who has tuned into your bluetooth or wifi will instantly have your marketing message on their smart phones in real time.

A US retailer increased their sales by $1 million using a similar platform. So can you!

Find out how for just $300 per month, you can lease this platform and increase your sales performance instantly by contacting Marketing Eye on 1300 300 080.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

1 comment

  • Laura
    Laura
    09/11/11

    Wow, why haven't I thought of this before. What a great opportunity to get more brand awareness!

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