Expert Marketing Blog - Page 98

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.

Like most, I was not too shocked when on Sunday I heard on the radio that Angelina Jolie and Brad Pitt separated. It’s the news that I didn’t want to hear. I am on ‘Team Jolie’ and cannot bear the thought of this perfect couple with the most beautiful looking family on the planet would break up. The news had me in a tither. I quickly turned on the television wanting to know when, where, why and how this happened and there it was, for everyone to see. Headline news.

Next, I raced down the shop and bought every possible magazine that might have a story on Brad Pitt and Angelina Jolie. Afterall, they had separated right? Wrong!

One newspaper reported that they had separated and had gone through a divorce settlement  of sorts (they are unmarried) that saw their millions divided and the custody of their children shared.

Like millions of people, I was enthralled with the gossip that surrounded this duo and have spent at least $30 in the last couple of days buying every possible editorial that may have just a little bit of information on what actually has gone on.

Well, what has gone on is that this story has sold millions of newspapers and magazines worldwide and is highly likely to be made up. The story derived not from a reputable editorial, but from gossip newspaper who quite frankly cannot be trusted. They may have sold newspapers, but it has further enhanced in the minds of people who little you can trust the tabloids and how much of the stuff we read is made up.

Any story on Jolie-Pitt sells newspapers and everyone knows it! The journalists have no integrity or concern for what they or their families might think. What if their children read this on the newstands and all of a sudden got concerned that the unit they thought they could trust might be torn apart.

There is a message in this medium mayhem.

What do you have that sells newspapers? There is a few journalists out there that would like to know!

News can come in many forms and it might not be worldwide news or news that is going to have gossip magazines begging, but it might be of interest to business journalists or general news journalists who see what you are doing as unique and interesting.

You may have your product or service endorsed by someone famous, or perhaps you have a world first.

Read the newspaper and watch the news… you never know… it may just give you an idea of how your brand can become better known.

Every day small businesses are written up in newspapers and magazines. Next week it could be you!

If I look happy – I am! Who wouldn’t be sunning themselves in Byron Bay? For 3 days, I have soaked up the sun, shopped, swam, ate, drank and done business with local Byron Bay residents.

THE ENTREPRENEURS LIFE

 Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.

Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.