Marketing Eye

Expert Marketing Blog - Page 102

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.

When I started my first business, I had a business partner and it worked quite well. She wasn’t very good at marketing because her background was in sales, so to make the partnership work she worked in administration and I taught her some basic marketing and public relations skills to help me out when I needed her to.

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Arranged Marriages – who would have thought?

Today, one of my most treasured team leaders returned from his summer vacation to announce his engagement to a beautiful, young Doctor from his home village.

Over the past few years, he has travelled back home every year and his parents have organised meetings with prospective wives.

Only this year something was different. He met a young lady that he thought would be his perfect life partner.

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Looking from the inside out with a Marketing Eye

I am the Queen of dinner parties – that is, attending them. I can’t cook to save myself although I have set a NY resolution to learn. Thankfully I know how to turn up with a really good bottle of wine or if I am feeling celebratory, French champagne and I am well versed at making light conversation with pretty much anyone.

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2010 – My Year!

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!

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CXO Magazine Interviews Mellissah Smith, CEO, Marketing Eye

mellissah-smithWhere did you come up with the idea for running an outsourced marketing company?
After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.

Making marketing affordable for all companies has been our mandate and as such Marketing Eye has developed a number of models to help small businesses with all areas of marketing.
We keep everything in-house including public relations, advertising, branding, web development, film production and multimedia – allowing us to keep the costs of these services down. It works and clients appreciate that their brand is being managed under one roof.

Why would companies decide to outsource marketing rather than insource?
When a company gets to a certain size, they should have a full time marketing resource. However, it’s the time between startup and reaching this point where businesses struggle with their marketing and growth plans. This is where an outsourced model fits in and helps businesses achieve their goals.
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SMALL BUSINESSES DEVELOP STRATEGIC MARKETING PLANS FOR JUST $299

Strategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.

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