Viral marketing is getting harder and harder as the web community grows more and more cynical. Being an elusive spread of a message through the population likened to contagion, Viral Marketing can either hit everyone or no-one at all.


Whilst there have been many great successes over time, there has been quadriple that in failures.

If you are thinking about going viral, try this approach;

Experiment

Treat it like an experiment. It may work, it may not. Use blogs, vlogs, podcasts, widgets, social networks (twitter, facebook, youtube, myspace) and really anything you can get your hands on online.

Monitor

Use Technorati, del.icio.us, BlogPulse, and PubSub to see what ideas are being shared, and what ideas are taking off.

Pay attention to not only the measurement of the viral,but also what conversations people are having about it, their responses and mashups.

Respond

When things take off, they take off!

Be ready to respond, participate and engage.

Don’t take virals too seriously. Have fun with them and learn from your experiences.

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Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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