Blog Author Marketing Eye Atlanta - Page 37

Among those who have already hopped onto the Instagram train, many have seen dramatically

Today on the worldwide web where companies are all blasting promotions and announcements, it’s inconceivable to expect a Google search on “how-to” marketing to garner any attention,

Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by: 

Last year in the United States Ad spending reached  $151 billion, almost a 5% jump from the year before. It is widely known amongst the marketing community that complacency is the same as regression, so not only is there an urge to spend more on marketing, but also to spend it differently. 

Today more so than ever, it has gotten increasingly harder to make a dent in a market if you weren't the first one there or had the most money. With accessibility to the public amplified to unimaginable proportions, companies are having to do a lot more the get marginal results. This difficult predicament that these companies are faced with is forcing them to find different avenues and tactics to stand out amongst the crowd, to be a light in a sea of darkness.

In today's over-cluttered market place, businesses are finding it hard to stick out from the crowd and form connections that resonate with people. Along with the immense competition, consumers do not respond well to being sold to as has been done in the past. They feel that traditional promotions are gimmicky and insincere. One way that companies are trying to combat these issues is through the use of brand ambassadors.

Throughout my time at school studying marketing over the years, I would have to say that there are parts of marketing left out of the lessons and topics consistently. We are all aware of pieces of marketing like promotion and advertising, but there are so many other aspects of the field that are not equally known. Channel marketing is a vital and intricate part of the marketing process, and without it, would not be the same, and possibly could seize to exist. Whether you are a student of marketing- like myself- who wants to know more about this seldom noted topic or you are are a business owner who is wanting to simply know more about the world of marketing and what it has to your operations, there is a lot to be learned about how channel marketing works.

The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all over the world, marketers are asked to do more tasks in less time. The marketer of today has become a hybrid position, the result of a marriage between business and creativity. The two main points or goals marketers are to maintain or increase their company's brand while doing the same for their revenue. These two areas are often polarized and at times not align with each other.

“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.

Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.