|As a platform that was once used for sharing photographs with friends and family, the development of new technology globally has seen Instagram develop various new features throughout thelast few years. As the emergence of content marketing dramatically increased in the early 2010s, how we shared and produced content for social media similarly changed. As a platform whose original purpose was to enable us to share photos with those closest to us, how we use Instagram today is completely different. As an influx of businesses trying to find a new way to personally connect with their customers, Instagram created a feature that enabled users to purchase products without leaving the walls of the app, access we did not have just a few years ago. |
With the establishment of the shopping feature in 2017, companies that were once sharing their products online—through content marketing—were instead able to sell their products through the Instagram shop. By posting images of their products and being able to tag up to five products on a single image or video post, customers now have instantaneous access to items, brands and products without having to access the brand's website. As research was developed after the shopping feature was first introduced, Instagram found that 80% of people followed a business account in a global community of over 600M.
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.
As a great way to connect with your audience, Instagram has over 1 billion active users monthly and more than 500 million of them use the platform daily.
I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.