The Power of Facebook Audience Insights

24 Feb

One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business.

Marketing works best if you know who you want to market to. Unfortunately, many seem to forget about it or simply ignore it which sucks because finding relevant audience is not that hard. All you need is a little understanding and the use of the right tools.

In this case, Facebook Audience Insights. Facebook Audience Insights is essentially a tool that lets you find and study your target audience and helps you understand their preferences so you can make better offerings and improve your social media marketing strategy.

Click here to read more of Followed App's blog on audience insights for your Facebook page.

Marketing Eye Atlanta

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.