Blog Author Marketing Eye Atlanta - Page 41

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?

Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.

Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.

The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.

Artificial Intelligence (AI) is all the new rage in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.

Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your customers first. Your marketing mix (or 4 P’s), which is part of your marketing strategy, can help you decide what value to provide to customers and how to best communicate that value. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages.

Henry Ford once said, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can achieve benefits, such as brand awareness and increased sales, for the company.