The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.

2 min read

Facebook knows where you live, and they’re willing to sell that information.

That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.

6 minute read

I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!

As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.

Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:

Content = Leads = $$ = Recommendations = $$$$

Seems simple enough, right?

Then how are so many businesses getting it wrong?

Marketing to seniors isn’t old news; however, just like the millennial generation and generation X, senior citizens are adapting and evolving to marketing tactics more quickly than we give them credit. It can be tough to effectively communicate your message to them because they were born into a different time, but are also a part of today’s ever-changing world.

You can’t afford to just look past this powerful demographic, even if senior citizens take longer than your average consumer to make a buying decision. This well-aged group has 77% of the wealth in the United States. To get you on your way, here are five tips that can help you engage those seniors.

Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”

The question really got me thinking. Each platform has a specific personality.  All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”

Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise.

Social media is a powerful tool that NEEDS to be part of your marketing strategy.  Whether it is facebook, twitter, instagram or youtube these platforms can be used to your advantage.

The lucrative careers that many social media experts now find themselves in, didn't happen by chance. A the call for social media experts within communications departments has grown, so too has their skills.

Check out all the ads for social media experts that now pervade seek.com.au if you don't think there is a high need for them. There are many companies willling to pay six figures for the right person.