Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Facebook knows where you live, and they’re willing to sell that information.
That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.
I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
You can’t afford to just look past this powerful demographic, even if senior citizens take longer than your average consumer to make a buying decision. This well-aged group has 77% of the wealth in the United States. To get you on your way, here are five tips that can help you engage those seniors.
The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
Social media is a powerful tool that NEEDS to be part of your marketing strategy. Whether it is facebook, twitter, instagram or youtube these platforms can be used to your advantage.
Check out all the ads for social media experts that now pervade seek.com.au if you don't think there is a high need for them. There are many companies willling to pay six figures for the right person.
The idea was to answer questions about Facebook's current direction. There were the usual questions, but the one question that was on many marketers’ minds was: what happened to the organic reach on my Facebook Page?
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