Blog Author Marketing Eye Atlanta - Page 39

Marketing Eye Atlanta
What is Channel Marketing?
Throughout my time at school studying marketing over the years, I would have to say that there are parts of marketing left out of the lessons and topics consistently. We are all aware of pieces of marketing like promotion and advertising, but there are so many other aspects of the field that are not equally known. Channel marketing is a vital and intricate part of the marketing process, and without it, would not be the same, and possibly could seize to exist. Whether you are a student of marketing- like myself- who wants to know more about this seldom noted topic or you are are a business owner who is wanting to simply know more about the world of marketing and what it has to your operations, there is a lot to be learned about how channel marketing works.
The Balancing Act of Being a Marketer.
The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all over the world, marketers are asked to do more tasks in less time. The marketer of today has become a hybrid position, the result of a marriage between business and creativity. The two main points or goals marketers are to maintain or increase their company's brand while doing the same for their revenue. These two areas are often polarized and at times not align with each other.
Advertising vs Marketing: Lost in translation
“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.
How To Craft an Effective Call to Action
Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.
Experiential Marketing: Creating Meaningful Customer Experiences
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those attempts do not work anymore. Consumers today are heavily drawn to things with extreme value, to build a relationship that goes deeper than the surface level can carry a relationship with your customer a long way. Brands are starting to put far more emphasis on developing brand loyalty and creating lifetime customers. One of the ways that they are going about this is experiential marketing.
How SMS Marketing Can Be Your Brand's Secret Weapon
Did you know on average we check our phone 85 times per day? The point? People are constantly checking their phones, and they are always nearby. Companies need to understand that our world has gone mobile, and need to use that to their advantage. In fact, a great way to increase customer engagement at a low cost and receive a high return on investment is by text message marketing.
Rebranding: Everything Your Business Needs To Know
Source:https://friendsofmaconfb.wordpress.com/2012/03/07/is-this-the-new-apple-logo/
“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive
How Blogging Can Help Attract New Customers For Your Business
Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business as well as develop relationships with your readers.
Pick up the Phone: Tricks on How to Utilize Mobile Marketing
I would tell you that mobile marketing is the future of marketing, but the age of smartphones has already arrived. According to a recent survey by Demand Gen Report, in 2018, 66% of B2B buyers strongly agree that companies should make it easier to access their content. Utilizing mobile marketing within your overall marketing strategy can be an advantage towards your business as it uses a combination of marketing channels to connect with your audience through their mobile devices, and generate leads.