Marketing Eye

Displaying items by tag: customer experience

Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas.

Published in Marketing
As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite.
Published in Marketing
Tuesday, 26 March 2019 17:39

Has Adobe Had an Armageddon Moment?

Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing? The recent acquisitions of Magento and Marketo have been intrinsic in bringing together best of breed technologies, and maybe it isn’t the last piece of the puzzle, but certainly a momentous movement in taking their business from desktop to the cloud.
Published in Marketing
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
Published in Marketing