Marketing Eye

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After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
Published in Marketing
Friday, 22 April 2016 10:32

Flannel Friday

Before it gets too hot outside I have to share a tradition we have at Marketing Eye Atlanta- FLANNEL FRIDAY!!

All work and no play makes life barely bearable. In this office we truly live the expression “work hard, play hard.” When you have this many creative people in one room self expression is inevitable.  
Published in Culture
Monday, 25 January 2016 13:44

The Modern Day Marketing Manager

Great Marketing Managers are a dime a dozen. 

A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.

When hiring a Marketing Mananger you should ask these questions:
Published in Marketing
The next 12-months is going to be incredibly different for people who work at Marketing Eye. After years of working hard at establishing a product and service that is unsurpassed by industry standards, driven by technology, systems and processes, we are now working tirelessly on how to build the right culture going forward.

There have been many hit and misses and lots of unnecessary frustration, but finally I think as a team we have hit the nail on the head and I am about to test it to the enth degree.

Flat Organizational Structure

Weaning employees off hierarchy-driven decision making has been a test of both patience and perseverance. Gen-Y's have been told that they need leadership in order to be successful, yet some of the most successful companies in the world, like Google, are saying quite the opposite. Their investment in a flat organizational structure has not only shown dividends on the balance sheet, but it has created a workplace and culture that the world-over admires and respects.
Published in Management
Saturday, 21 May 2011 22:45

What Women Want

What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.
Wednesday, 04 August 2010 20:12

The questions you really want answered

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.