Tag: Small Business - Page 9

The pressure is on with the end of financial year, just days away.

A new financial year and already we are in day 4. Every end of financial year or start to the new year for that matter, is like a fresh start to many small businesses. It’s a time to re-think your strategy, re-invent your marketing programs and rejuvenate your team.

Today, after spending last night reading a ’self help’ book (something I never do!), I woke up at 5am roaring to go.

Every small businesses have customers and one thing we all know, is that if we don’t provide the service they expect, they will go elsewhere.

It was nearing end of financial year and I was so stressed that all of my bones hurt just to move.

“Don’t cry over spilt milk” my mother always said and it is so true. The more resilient you are, the more easily you are able to cope with whatever obstacles may come in your path.

Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.

Opened today’s Sunday papers and I was pleasantly surprised to see Marketing Eye’s ‘product placement’ in the latest Leonardo DiCaprio movie Inception being reported.

As entrepreneurs, we all say it, but do we actually do it?