Marketing Eye

Displaying items by tag: Small Business - Page 9

Sunday, 11 July 2010 20:36

Crying over spilt milk

“Don’t cry over spilt milk” my mother always said and it is so true. The more resilient you are, the more easily you are able to cope with whatever obstacles may come in your path.
Published in Marketing
Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.
Published in Management
Wednesday, 04 August 2010 20:12

The questions you really want answered

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.
Saturday, 07 August 2010 20:09

Herald Sun’s Luke Dennehy reports

080810-005-225x300Opened today’s Sunday papers and I was pleasantly surprised to see Marketing Eye’s ‘product placement’ in the latest Leonardo DiCaprio movie Inception being reported.
Published in Mellissah Smith
Wednesday, 08 September 2010 19:50

How to add value

As entrepreneurs, we all say it, but do we actually do it?
Published in Marketing
Monday, 04 October 2010 19:41

Know where you want to go

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.
Published in Marketing
Tuesday, 05 October 2010 19:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management
Friday, 08 October 2010 19:30

Business Models – which one is best

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.
Published in Management
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!
Monday, 04 January 2010 20:26

2010 – My Year!

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!

Published in Mellissah Smith
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