Marketing Eye

Tag: Small Business - Page 13

Wow! When you get a bunch of marketers in a room – ideas fly.

Thursday, 27 August 2009 21:45

Saying No To A Prospect

How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at some stage has experienced a situation where a client or potential client is not a good fit for their organisation.

Friday, 10 July 2009 21:41

Great Ideas Come In The Shower

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.

Published in Mellissah Smith
Monday, 13 July 2009 21:24

Campaign of the Year

What takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.
Published in Management
Monday, 01 June 2009 21:12

The Truth About SME’s Right Now

Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now.

The truth is only they know, however I have a good gauge having spoken with more than 100 small to medium sized businesses in the last month.

Wednesday, 03 June 2009 21:10

Word-of-mouth marketing

Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share.

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