The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic.
Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.
Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends.
The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.