Tag: professional services

During market downturns, professional services businesses often face tough challenges. But with the right marketing strategies, not only can you navigate these times successfully, but also position your brand for future growth and resilience. 

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.

Sitting on the chairlift with the Chairman of Crownbet in Australia, I asked him the one question that I thought would give me a greater insight into how he built an accounting firm to be one of the largest in Australia some years back.

Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.

Hey entrepreneurs, are you still sitting on your hands scared to make the next move when it comes to important business decisions? What is stopping you? Are you indecisive or do you have no idea what you should do next? So many entrepreneurs have awesome ideas, however so many of these ideas never get past the just an idea stage. We are almost a quarter of the way through 2016 and business people are still trying to figure out their next level plan. Stop and go agendas at the end of the only costs businesses time, money and an ability to be more successful.