What onboarding into a new marketing role looks like - Marketing Eye
Lissy Abrahams
The outsourced marketing department of Marketing Eye have continued to provide support to Lissy Abrahams by optimizing and redesigning her website to enhance clients journey and drive traffic to the landing page. The marketing efforts have enabled Lissy Abrahams to create a deeper online presence and attract more online conversations.
The 5 Key Pieces of Content Your Audience Wants to See
Content marketing is constantly changing, and so are the interests of consumers. While it's easy to get caught up in experimenting with new materials, it's also critical that we keep track of how our audience reacts to shared content. If you're looking for new ways to engage your target audience and keep them engaged, our four essential tips below can help you achieve this.
What Will Event Marketing Look Like in 2022?
Working remotely has become the new norm, and face-to-face contact has been shifted to the cyberspace world. This global pandemic has forced us to change the way we interact on a personal and business level. Who would have thought that going to work would be as easy as rolling out of bed and working from home? Work meetings, job interviews, events, and even shopping are all done online with just a click of a button. Businesses are now forced to turn to webinars and virtual events to showcase and expand their reach. So, the question lies here, ‘what will events marketing look like in 2022?’
You see, many things are constantly changing in the world, and we as marketers need to be ahead of the game and adjust to current trending marketing landscapes.
Why marketing managers are not living up to expectations
When you go to college you learn two things 1) There’s a deadline for everything 2) If you start something, you need to finish it.
In truth, you learn a lot more than that, but these two points are a given. They also relate to life, work and for those Instagrammers, “living your best life”.
Each day I talk to entrepreneurs and business leaders. They tend to ‘like’ their marketing managers but there is one common thread that always comes out of their mouths. “I don’t know what they do and whether it works or not.”
For business leaders and entrepreneurs, uncertainty doesn’t sit well. It nags at them like this irritating voice in their head that never shuts up especially when sales are down, or everything isn’t going to plan.
Many entrepreneurs and business leaders do not function well in uncertain situations and find them stressful and distressing.
Is Twitter a dead platform? 5 ways you can market effectively on Twitter
These days it seems that Twitter functions as little more than a platform to cyberbully celebrities.
For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement.
Corobot
CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product. 
Boulder Video
Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers. Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.
3 Point Capital
Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.
The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.
