Marketing Eye

Tag: marketing advice - Page 4

Developing a marketing strategy for a multi-location business can be a complex and challenging task. With multiple locations to consider, it is essential for companies to carefully plan their marketing efforts to ensure they are reaching the right customers in the right places. 

Published in Expert Marketing Blog

Billion-dollar companies typically have large marketing budgets and teams dedicated to developing and executing marketing strategies. Creating a marketing strategy typically begins with market research and a thorough analysis of the target audience and competitors. This information is used to identify opportunities and challenges and to define marketing goals and objectives.

Published in Expert Marketing Blog
Tuesday, 13 December 2022 14:47

Why Do You Need a Marketing Strategy?

One of a company's most critical functions, marketing, is frequently overlooked, particularly among start-ups. Most businesses have limited resources and often want to start selling right away. Despite being a reasonable and common practice, it can waste time and money.

Published in Expert Marketing Blog
Tuesday, 20 September 2022 00:17

Why Your Marketing Strategy Does Not Work

Are you putting a lot of your business’s resources into marketing efforts and not seeing results? Or perhaps the results of your campaigns are not what you expected. Much to the disappointment of business owners, marketing efforts do not always hit the mark. In fact, quite often, they miss. Many businesses waste both time and money on marketing tactics that do not work, and this all comes down to the marketing strategy they’ve developed.

Published in Marketing

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Published in Expert Marketing Blog

Press releases are an important part of a company’s communication strategy. However, many businesses make mistakes when it comes to creating and issuing these messages. This can result in issues such as self-promotion that you must avoid being taken seriously.

Published in Marketing

One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you want your business to reach out to as many audiences as possible, social media is your best bet for helping.

Published in Marketing

The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful. 

Published in Marketing
Monday, 27 February 2017 10:07

Informal Is The New Formal

Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and ourselves interacted as kids. We conversate informally and we internalize it now. This has caused marketing professionals to make vast adjustments across the board and take an unusual route to engaging the younger generation.
Published in Culture
Thursday, 09 February 2017 13:18

How To Win In The PR World

The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.
Published in Marketing
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