Your Start-Up Marketing Strategy Will Fail Before It Succeeds – How Can You Avoid It?

So, how does you avoid failure when preparing a startup marketing strategy? Is it even possible?

The Dotcom Boom

The Dotcom boom was a stock market bubble which was triggered by the rise and fall of technology stocks. This caused a huge increase in the use of the internet in the late 1990s. 

This era shaped the marketing sector into what it is today as throughout these years, there was money but no marketing profit. The companies were unprofitable. Many companies suffered profoundly, and it took many years to get back to a positive rate of success, with some businesses never recovering. 

Microsoft is an example of a company who was one of the hardest hit stocks in this period of time. It took the tech company seventeen years to get back to where they were before the dotcom boom. 

Famous Companies That Have Experienced Failure Before Success

Ford, one of the most popular car manufacturers, experienced complete failure before becoming the company they are today. The first two car companies Henry Ford started, ended up sending him broke. Through persistence, Henry Ford was able to make a successful company and become one of the richest men of his time. 

Richard Branson, founder of Virgin, has also had many failures in his path to wealthiness. The airline nearly didn’t start up because of engine failure, resulting in an airline that couldn't be certified. However, instead of giving up, Richard Branson ensured that he would fix this issue and allow for his airline to become certified. 

One of the most famous individuals in the world failed many times before becoming the wealthy, popular man he was. Walt Disney was and still, after death, is one of the most popular entrepreneurs. However, he was fired by Disney for lacking imagination, his first company went bankrupt and through persistence and optimism he was able to start a company that is now worth hundreds of billions of dollars.

All of these examples of extremely successful and wealthy entrepreneurs stayed optimistic and believed in their startup marketing strategies. Sometimes there's no way to avoid failure, but only a way to overcome it through persistence and optimism. Here's how your marketing strategy can attempt to avoid failure!

Staying Optimistic

Optimism is a feature that each and every entrepreneur has to hold in order for success. With optimism, entrepreneurs are able to show belief and trust in themselves, even when everyone else may not. Optimism becomes a crucial part in the level of success that your business encounters. 

Although it may seem difficult to be optimistic when everything seems to be turning to dust - try to look at the glass half full instead of half empty and believe in yourself and your ideas.

Showing persistence

You don't just become successful overnight; no idea or innovation is going to be 100% perfect the first time it is written or thought of. That’s where persistence becomes a vital quality to have, everyone makes mistakes, sometimes so many mistakes that you want to give up. That’s where persistence comes in, when there's no instant success, it doesn't mean that one day there won't be any success at all. 

It’s important that marketers keep up their drive and determination to ensure that one day their business will become successful.

Other tips to help your startup marketing strategy succeed

There are many other ways to ensure that marketers are doing as much as they can to establish success. Marketers should pretend that they are the customer for some time, this allows them to have a different perspective and understanding of their strategies and ensures that they are doing exactly what they believe a customer will want.

It is also vital to have employees and a team who wants the marketing strategy to become successful, a team who shows determination, optimism and persistence not just one person. Through having diverse employees, it allows many different views and outcomes of the marketing strategy to ensure that it becomes as successful as possible. 

Here's how you can use technology to avoid startup failure

With the fast pace changes of technology, there’s many innovations that have been brought to the market which allow innovators and startup marketing strategies to ensure that their business will be successful. 

Robotic Marketer

Robotic Marketer is an online technology that generates marketing strategies, so technologies that produce accurate results and strategy data to help decrease the risks of failure.

Businesses now have the opportunity to use technology to generate successful marketing strategies. This is what robotic marketer does for a business. It automates the generation of marketing strategies by using different elements of data and learning.

Robotic Marketer can save entrepreneurs valued time by completing what would normally take a marketer 50 hours to do, 20 minutes. 

When analysing the businesses and entrepreneurs that were previously discussed, they all come from a time where there wasn't technology and weren't these amazing programs to help marketers out. That's why in this day and age, it’s much easier to avoid business failure with the number of products and services there are to ensure business success.