Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.
How to Run a Marketing Strategy Workshop
Whether you are a team leader, external third party, or marketing manager, running a marketing strategy workshop can be quite daunting – especially if you are unprepared.
The benefit of a marketing strategy workshop is that you can understand the entire marketing operations in your business and how it influences key stakeholders. It’s a great opportunity to get your team together and understand the various goals of your management, sales, and marketing team, and if necessary, how it applies to your product or service development strategy.
By having a checklist in place, and getting your team fired up for an invigorating exercise that will help your business achieve goals.
Post COVID - What makes a good employee
When the founder comes back to manage the business, sometimes there's a shock!
It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
Why John Doe Failed at Sales AND Marketing
Jealous that someone is climbing the ladder faster than you?
The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge culture killer, leaving employees that are affected by it disengaged and unproductive.
Did you make your last quarter sales figures - we didn't!
I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
Do you reward bad behavior? Sometimes you actually do.
When we reward bad behavior a few things happen:
Managing Chaos
Oh how tempting it is to lay in bed in fetal position and compose symphonies of self-pity, but your boss just texted to inform you that your deadlines just got moved forward.
It’s easy to call this a series of unfortunate events, but in all reality, it’s just called life.
Chaos is inevitable but manageable nonetheless.
First step. Stop everything.
How does a 24 year old have all the answers: Ramona Grabner
Now, if you must stay in a hotel, then you usually either looking for your normal comforts or for something different to what you already have at home. Something better, sometimes something just different.