The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.

“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.

With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.

As an avid entrepreneur who has been playing this game for more than 20 years, I am always amazed just how resilient my peers are, and myself for that matter.

No matter how tired, sick or out-of-sorts I am, I get-up and show-up for every single meeting that I am required to be at. I also make sure that I turn up to work.

While many employees of entrepreneurs may at times feel like they “have the good life” they rarely see the sacrifice and resilience required to just make the payroll. For employees, it’s a given. They make decisions based on what is best for them (and they should), whereas employers and in particular entrepreneurs know that “it’s not about them”, it’s about employees and building a business that is successful.

The franchise sectors add more than 10% to Australia's GDP. The Franchise Leaders Magazine recognized how and who built the franchise industry in Australia, from the big names to the lesser-known individuals and paid homage to their work. Frandata is the company that commissioned Insomnia Pty Ltd to publish its inaugural magazine, with Marketing Eye as the dedicated marketing and design agent. Franchise Leaders Magazine is one of the best magazines in the franchise industry and is complemented by other marketing activities that are conducted on behalf of Frandata.

For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice.

The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.

Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. 

The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.

There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there.

On April 29^th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.

Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for?

As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves

Marketing Eye speaks to hundreds of entrepreneurs seeking to grow their businesses every year. Some entrepreneurs are able to achieve growth successfully, and this is because they have a business plan, goals, and a marketing strategy in place. Even though the people we speak with have good intentions, they seem to rely more on luck than a strategic approach. 

Then of course, there are the dreamers who do nothing more than talk about their aspirations and never act on their aspirations. Being an entrepreneur takes a lot of fixed determination, bravery, and thick skin. There are a lot of people that want to see you fail and think that you can do it. Prove them wrong! For an entrepreneur, that's all part of the parcel, and what motivates us to actually deliver upon what may have first started out as just a good idea.

Below are a few things that motivate entrepreneurs to start their own business.