The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.
Consumers are flooded with over 10,000 advertisements per day. In the time of information overload, how do you make your brand stand out from the crowd?
Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success.
Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business or achieving not-for-profits goals.
Have you ever wondered why you hire two people with the same skills, identical degrees, and similar project experience, but one appears to be significantly better than the other?
Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.