Marketing Eye

How to 'get backed' in the workplace

After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'.

Yes, you heard it right. Getting backed by your peers and your clients is imperative to success. If they don't believe in what you are doing, then you are bound to fail even if it is a good idea. Getting backed takes a lot of things but I find these things are first and foremost:

  • Make sure you communicate your idea well
  • Understand that everyone comes from a different perspective and that is more than ok
  • People challenging you will only make you better, but people who don't believe in you - will only make you fail
  • You need to craft your story well, and have facts to back it up
  • Build your own pitch deck but ensure that you include others in the process, not just at the end
  • Make parts of your presentation other people's ideas, because everyone wants to be included and often the best ideas come from people you least expect
  • Ask to 'be backed' by your peers and clients. Often you will find that they will take the risk if they believe you are competent at what you do
  • Always do what you say you will do

Life is often an uphill struggle. Bringing people with you is something you have to continually nurture. Making changes can create havoc if people don't understand the purpose. I'm a strong believer in giving everyone a go, but sometimes when it doesn't work, you have to fix the problem and work out what went wrong to move forward.

I like the idea of mistakes creating a little havoc. It means that there are more lessons to learn and if everyone joins together and works through them, you become much stronger as a team.


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comments ( 6 )
  • Nick Giordano
    Nick Giordano
    02 Oct 2018

    If you have a bold idea that might incorporate taking a risk, it is imperative that you have other people who support you and believe in you. Nobody can fully accomplish something completely on their own, and their ability to do something well only increases as more people help you. Furthermore, others can chip in their own ideas, possibly offering something useful that you had not thought of. An idea can only become better when more people believe in it and work on it.

    Reply
  • Annika
    Annika
    02 Oct 2018

    I think its such a valid point about how important it is to be supported by those around you. The more people who are around you and cheering you on as you take on a challenge, the more you will believe in yourself. Sure, it's nice to believe that you don't need anyone else's approval to succeed but if you are trying to conquer a challenge, you will need people there to pick you back up when you make mistakes and tell you they still believe in you. The opposite, people who expect your failure, must be kept at a distance but are still valid resources to understand some critical feedback. The biggest problem with these people is when you fall, they will laugh and say "told you so," but you must understand that the journey is not over and look to your supporters.

    Reply
  • Kaelyn Green
    Kaelyn Green
    01 Oct 2018

    I think the first point is an essential factor in all marketing functions. Good communication skills drive support in business, they're the core foundation of public relations, and a fundamental aspect of a functional office space.

    Reply
  • Kris
    Kris
    01 Oct 2018

    Great Article, Super Informative

    Reply
  • Madeleine
    Madeleine
    01 Oct 2018

    Awesome read. Thanks.

    Reply
  • Kris
    Kris
    01 Oct 2018

    Great Article, Super Informative

    Reply