Marketing Eye

Expert Marketing Blog - Page 88

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Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Read more about: Have you got time for a coffee?
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Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.

I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Read more about: Can you make $1 million out of a $20,000 DM Campaign?
Dyson-Logo-1-copy-300x149There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.

They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Read more about: 17 million tonnes of landfill every year comes from Australians households