Get A Whiff Of This...
"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Originally founded in 1865-70, deodorants are applied to the body to suppress or mask odour of perspiration or other body odours (source: World English Dictionary). The use of deodorants makes sense, but if no-one decided that you could actually suppress your natural body odour, everyone would smell the same and no-one would know the difference.
Mum, one of the most famous deodorant brands was founded in 1888, by an unknown inventor from Philadelphia and was the first ever commercial product. The first ever anti-perspirant aerosol deodorant was launched in 1965.
The story behind deodorant is interesting because it makes so much sense. When we had record players, we didn't know that they needed to be replaced by a CD player and now by an ipod - but clever marketers did their jobs really well, and now, there are not too many people around the world who don't have an ipod or iphone in their homes.
Creating a need for your product or service, if it is unique is clever marketing. In small business, many entrepreneurs don't get the cut-through they are looking for, because they forget to go back to the basics of marketing, to be able to capitalise on the future of marketing.
Many of the world's most successful business people have researched great wars and great leaders to get take-home value that they use in their leadership of companies and countries.
So, why don't small businesses spend more time researching how some of the products that have become successful over the years, became successful? It makes sense to me.
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