Groupon - not to be ignored in your marketing strategy
In Australia it is called Star Deals (www.stardeals.com.au). It's owned by the same company, but apparently someone else owns the name here and there is a bit of controversy (http://www.groupon.com/blog/cities/why-groupon-isnt-in-australia/). I know how that feels like, because people all over the world have been registering Marketing Eye, much to my annoyance.
Through Groupon, you get 50 to 90 percent off stuff in your city. It's amazing! From yoga classes through to perfume or design attire, it's all there.
My friend in New York has a motorcycle school that teaches people the rules of the road and then accredits them with a licence. She put it up once and got 6000 people registered in a matter of hours. Yes she had to discount, but this is serious volume and whatever small percentage she made, was worth it in word of mouth marketing and branding.
If you have a restaurant, consumer product, holiday destination or basically anything that you think will sell on Groupon (www.stardeals.com.au), then think about putting it in your 2011/12 marketing strategy. Think about the value you will get from the sales you are likely to achieve.
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