When your marketing is a waste of money
At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?
Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.
What's your thoughts?
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.
What's your thoughts?
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 4 )
Sarah-Jo
19 Jun 2011I think I have a warped sense of humour but I actually had a little giggle at that banner - it was quite horrible but funny! But certainly throwing together a few banners haphazardly is not the way to go if you're endeavouring to build a strong trustworthy brand. Looking closer at the banner in the picture above the text part of the advertisement is quite sloppy and the laptop and tie are very much not to scale! Dislike!
Replynathan
15 Jun 2011Advertising is a combination of signs and symbols that indentify a product and the organisation has having a sustainable differential advantage.
ReplyCebit has demonstrated textbook failure with thier advertising booth and has left the question in everyones tounge.
How important is advertising for an organisations sustainable growth?
Leigh Cowan
03 Jun 2011Melissa,
ReplyIs it bad marketing or weak marketing management that is the problem?
Andrew
03 Jun 2011Very funny! Maybe they will end up like that waiting for clients...
Reply