Marketing in different markets
As I travel around the world, I am always fascinated by the different marketing consultants in various regions.
The way you market a business in Brisbane is inherently different to how you market a business in a place such as St Tropez. The basic fundamentals are still there, but the market is so different and diverse that a one-size-fits-all strategy quite simply would not work.
Online businesses have a greater playing field as the expectation from the market varies from a more localised campaign. Pret-a-Porter recently sold for ridiculous amounts of money because it transcended the boundaries of culture and market diversity to provide a service and range of products that its target audience globally could identify with.
Nicole Ryan, Marketing Eye’s State Manager in Queensland and renowned marketing consultant is always communicating to our creative teams the difference in demographic and phychological profiling of the different target audiences relating to her diverse client Brisbane client base. This is imperative to take into consideration when developing a marketing campaign because quite simply, some campaigns just won’t work if this is being ignored.
Marketing Consultants that work on national accounts really need to spend quality time in each of the key State’s throughout Australia just to understand how different the market is.
Marketing Eye blog
Feel like some early morning reading and want to be entertained by someone elses experiences in marketing? Read Marketing Eye’s marketing blog, each day on www.marketingeye.com.au. Marketing Eye is Australia’s leading marketing consultancy firm hiring only the most talented marketing consultants in areas like Melbourne, Sydney, Brisbane, Gold Coast, Byron Bay, Ipswich, Townsville and Cairns. Find out how you can have a Marketing Eye in your business today!
Join Marketing Eye on Twitter and Facebook today!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Online businesses have a greater playing field as the expectation from the market varies from a more localised campaign. Pret-a-Porter recently sold for ridiculous amounts of money because it transcended the boundaries of culture and market diversity to provide a service and range of products that its target audience globally could identify with.
Nicole Ryan, Marketing Eye’s State Manager in Queensland and renowned marketing consultant is always communicating to our creative teams the difference in demographic and phychological profiling of the different target audiences relating to her diverse client Brisbane client base. This is imperative to take into consideration when developing a marketing campaign because quite simply, some campaigns just won’t work if this is being ignored.
Marketing Consultants that work on national accounts really need to spend quality time in each of the key State’s throughout Australia just to understand how different the market is.
Marketing Eye blog
Feel like some early morning reading and want to be entertained by someone elses experiences in marketing? Read Marketing Eye’s marketing blog, each day on www.marketingeye.com.au. Marketing Eye is Australia’s leading marketing consultancy firm hiring only the most talented marketing consultants in areas like Melbourne, Sydney, Brisbane, Gold Coast, Byron Bay, Ipswich, Townsville and Cairns. Find out how you can have a Marketing Eye in your business today!
Join Marketing Eye on Twitter and Facebook today!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
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