Marketing Eye

Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. The treatment is created from fresh papaya and made in Queensland, Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.

Marketing Eye delivered a marketing strategy and created new taglines such as ‘it’s more than just a lip balm’ to help promote and boost their product.

We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.



LP edm

LP flyer

LP Website
Published in Portfolio
Thursday, 15 April 2010 00:55

I knew you when…

Ms-and-nic-300x20215 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. 

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Published in Mellissah Smith
wisdomBut wait…there’s more!
Published in Marketing
Thursday, 06 May 2010 00:01

DMG Communications gets a new brand

DMG-Communications_logo-smallSouth-east Queensland company, DMG Communications has just launched its new brand identity into the market.  Headed by well-known Queensland identity, Donna Gresham, DMG Communications helps businesses of all sizes communicate with the right infrastructure that suits a particular businesses needs. Working with top brands like Alcatel-Lucent, Avaya, LG Ericsson Wireless Soho, all technicians are certified and experienced to ensure your business gets the special treatment it deserves.
Published in Management
Monday, 10 May 2010 23:52

The Pelican Brief

Foreshore-Marine-logo-3

A client of Marketing Eye last week asked for us to design a logo around their wife’s picture of a pelican.
Published in Management
DMG-Business-Card2

What do you think of DMG Communications new business cards? We are interested in what you think of how their new brand has now been translated into a communicative piece of collateral in the form of a business card.
Published in Marketing
Thursday, 13 May 2010 23:43

DMG Communications - Now a live wire!

DMG-Homepage

As I said, it’s been a big week at Marketing Eye! Marketing Eye Brisbane has developed this new website for telecommunications gun, Donna Gresham. DMG Communications now have a new brand, new identity and new website.
Published in Marketing
Tuesday, 15 June 2010 21:10

Brisbane small businesses get a bonus

Brisbane small businesses now can have a ‘marketing eye’ in their business!
Tuesday, 22 June 2010 20:52

Marketing in different markets

As I travel around the world, I am always fascinated by the different marketing consultants in various regions.
One of Australia’s leading experts on trading stocks is coming to Brisbane tomorrow for a once-only FREE SEMINAR to help Brisbane and Gold Coast residents learn more about trading shares.
Published in Marketing
Page 1 of 2