Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Artificial intelligence is no longer a futuristic concept. it is a present-day reality reshaping industries across the globe and turning our jobs upside down. Businesses are increasingly integrating AI into their operations to automate tasks, generate content, analyze data, and enhance customer experiences. The emergence of new AI models like DeepSeek has sparked excitement, offering businesses an alternative to mainstream AI solutions like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude.

Thursday, 23 January 2025 09:29

Marketing Graduate in Atlanta


As a new marketer in Atlanta, it's a very different world to explore career options. While it is exciting to be starting a career as a marketing graduate or marketing co-ordinator, it can be very daunting. What you have learned at University may not be as applicable to your career as you first thought.

Over the years, Marketing Eye has been most successful hiring graduates who have a few marketing internships under their belt. The reason being is that they have the opportunity to see real life examples of a marketing career. Typically, it is more fast paced than you think it will be, there are always deadlines and to be honest, it's not for the faint hearted. It certainly isn't a day in the life of an actor on The Bold Type or Younger. For a start, no-one talks about things that can get you in trouble with HR, and day drinking went out in the 90's. 
As I’m reflecting my 30-year career in marketing, I find myself pondering about the twists and turns that have defined my path. From typing scripts for my boss on a typewriter to developing cutting-edge marketing technologies. I’ve gained countless valuable insights. While some lessons flowed with ease, others presented formidable challenges. That’s what I believe most entrepreneurs encounter at some point in time.

Staying ahead of the competition is crucial in the growing technology space. SAP, a global leader in enterprise software, understands this well. To help its partners excel, SAP has highlighted a game-changing AI marketing tool on the MBF marketing platform - Robotic Marketer. This blog explores why Robotic Marketer is becoming a critical asset for SAP partners and how it’s shaping their success.

Hiring Marketers Post-COVID: In-House vs. Outsourcing

The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers.

Scaling Marketing Campaigns: A Comprehensive Checklist for Success

Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth in the world of marketing. To embark on this ambitious journey, marketers must navigate a complex landscape of strategies, tools, and variables that can make or break their efforts.

The Top 10 PR Campaigns of the Past 10 Years

In the ever-evolving landscape of public relations, certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level.

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