Marketing Eye

While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

Published in Marketing
Wednesday, 31 January 2018 11:19

4 Tricks to Gain Customers From LinkedIn

LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Published in Marketing
Monday, 18 December 2017 17:09

What do you want?

Is it just me, or is it really difficult to say exactly what I want?
Published in Marketing
Thursday, 04 February 2010 19:00

EVERYBODY is nobody

It’s Friday and yet another person has said that their target audience is everybody.
iStock_000007195500XSmall-300x299It’s Thursday and there is still quite a few to go. Why not try these tips?
Published in Management
Tuesday, 22 June 2010 20:52

Marketing in different markets

As I travel around the world, I am always fascinated by the different marketing consultants in various regions.