Marketing Eye

Tuesday, 02 November 2021 11:07

How Finance Services Are Using Email Marketing

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

Published in Blog
Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

Bob Muscat Small 1

Bob Muscat Small 2
Published in Portfolio

Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented to increase your business.

Published in Blog
Monday, 18 January 2021 17:05

Hotline IT Pty Ltd

Published in Portfolio
Monday, 18 January 2021 16:56

3 Point Capital

3Point Capital are a financial services firm specializing in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.


3 Point Website
3 Point EDM

3 Point Brochure

3 Point Billboard
Published in Portfolio

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company. 

Marketing Eye is working with Tellus to transform their website and overall branding.

As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.

As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.


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tellus casestudy

tellus datasheet 1

tellus datasheet 2

tellus ppt

tellus shippingcontainer

Published in Portfolio
Wednesday, 09 September 2020 15:35

Greenwave Bioscience

Greenwave Bioscience™ exists to elevate cannabinoid regulation to a science. Greenwave applies the science of their Bioscience Array Matrix™ (B.A.M.) and Greenbridge Wholesale™ certification tests to deliver quality, scalability, and reliability in hemp-derived CBD.

Greenwave needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced a revised website and created several lead generation social media campaigns.


Greenwave 2


Greenwave 3
Published in Portfolio
FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights Marketing Eye developed a personalized strategy that consisted of new brand collateral and email marketing campaigns to increase brand awareness and increase lead generation.

Frandata 1 edm ff

Frandata 3

Frandata Branding1

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Published in Portfolio
Monday, 17 August 2020 10:54

Danterr - Building Supplies

Danterr is a national concrete and construction products supply company, providing products that are meeting Australia infrastructure and public work's needs. Their sphere of influence includes public transport initiatives, major road upgrades, transport tunnels, sporting venues, wind farms, bridges, and rail lines. Danterr researches and investigates the nature and requirements of each individual project, working with reliable local and overseas suppliers to ensure the client's needs are filled. Danterr needed a marketing strategy to build out and execute their marketing initiatives to support their efforts for green technology and sustainability in Australia. Marketing Eye came alongside Danterr to serve as their outsourced marketing department to develop and implement a marketing strategy and graphic design services, including a total rebranding with fresh marketing collateral.

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

Brochure

business card

web
Published in Portfolio
Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed a comprehensive marketing strategy and graphic design services to help generate leads and grow their business. 

As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

ubg cover

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EDM Mockup

ultima company brochure

Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

ultima bg PR image
Published in Portfolio
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