The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Foresee Consulting is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is also affilated with 4C Innovations which provides Cura™ Forecasting. CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives.

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented to increase your business.

3Point Capital are a financial services firm specializing in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company. 

Marketing Eye is working with Tellus to transform their website and overall branding.

As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.

As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.