Marketing Eye

Tag: marketing consultant

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Published in Expert Marketing Blog
Tuesday, 02 November 2021 11:07

How Finance Services Are Using Email Marketing

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

Published in Marketing

Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented to increase your business.

Published in Expert Marketing Blog
Monday, 09 December 2019 07:51

What does a marketing consulting firm do?

It's a question that many people wonder about but are too afraid to ask in person unless they are at a business networking event where there is more freedom to deep dive into the person's background that you are talking to. 
Published in Marketing
The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
Published in Expert Marketing Blog
A marketing consultant is not necessarily a marketing consultant.

From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.

In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.

I first started my involvement in the marketing industry 21 years ago at an advertising agency that was quite small. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for a big retailer and way back in the early nineties was making more than a million dollars profit out of 5-man agency. Incredible.
Marketing Consultants or Marketing Managers are being kept on their feet these days with changes in technology, the economy, corporate responsiblity and the new green ethos that surrounds most businesses large and small.

When looking at a company, whether it is large or small, it is imperative that marketing consultants (or marketing managers) are across all areas of marketing. It's no longer about the 4P's as most Gen-X marketers who now hold the senior positions in marketing have trained on, and more about social media, customer interaction, mobile marketing, podcasts, blogs, online marketing, guerilla marketing, slideshare and of course word of mouth marketing.
Thursday, 08 September 2011 00:40

Not sure how to close a sale?

What are you really saying to your customers?

Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Published in Marketing
Monday, 18 July 2011 00:06

GOALS VS ACTIONS

A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional goals.

As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.

People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most of whom do, I have never met and probably will never have the opportunity to.

It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.

The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.
Page 1 of 3