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Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.
Have you ever been part of a truly historical moment?
From the humble origins of Spanish churros hundreds of years ago in the mountain grasslands of Spain to the arrival of churro makers to Australia in the 1800s, people from all walks of life now enjoy eating churros.
On Saturday 20 August Melbourne's Federation Square is host to “The World’s First Churro Eating Competition” at 12 noon. The event will see ten dedicated churro lovers battle it out for the title and the $1000 cash prize!
This moment in doughnut eating history, organised by churro specialists Spanish Doughnuts, is heralded as the doughnut lovers’ biggest challenge. The lucky finalists will compete by eating as many platefuls of hot, fresh Spanish Doughnuts’ original churros (a golden crispy doughnut rolled in cinnamon sugar, with a fluffy centre) as they possibly can in two minutes.
“This type of event has never been done before so we are very excited to meet the world’s first ever ‘Churro Eating Champion’. We have received hundreds of entries daily from avid doughnut lovers via our website and stores so it really will be a close competition” says Michael Aldemir, Director, Spanish Doughnuts Australia.
Also, as part of this historical event you can enjoy salsa dancing by taking part in the “Salsa Churro Dance Competition” at 12.15pm, which offers a $500 cash prize for the pair who can dance while keeping their churros intact! This promises to be a fun event for all, come along and be part of Spanish Doughnut history!
For further information please visit www.spanishdoughnuts.com.au
Every now and then I do a promotion just to see what the response is like. Today is one of those days.