Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online. The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

If I look happy – I am! Who wouldn’t be sunning themselves in Byron Bay? For 3 days, I have soaked up the sun, shopped, swam, ate, drank and done business with local Byron Bay residents.

As I travel around the world, I am always fascinated by the different marketing consultants in various regions.

It was nearing end of financial year and I was so stressed that all of my bones hurt just to move.

The year end is near and I personally can’t wait. It has been one of the most exciting and exhilarating years ever from a business perspective and from a personal front, one of the most challenging.

In the business I have learnt a lot, launched new products, entered new markets and been inspired continually by the people I work with – in particular, the small businesses that I call ‘friends’ but may also be called clients to the outside world.

Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.

My most favourite holiday destination in Australia is Byron Bay. It has everything you could hope for if you enjoy relaxing, the beaches and being at ‘one’ with yourself.