You can do that - GET OUT OF HERE!
As we pleasantly greet each other, we walked up to the counter to order coffees. He had just read my blog, so he was half laughing when he ordered his coffee and quickly asked what it said about him.
It seems that this marketing blog is getting more mileage than I.
As he ordered, I noticed that he put his phone to a technology gadget and immediately I asked what he was doing. He was in fact paying for the coffees with his Starbucks app.
I am sure that I have heard about this before and since forgotten since I am not a huge fan of Starbucks coffee although I do love their concept and all of their marketing. I was completely amazed that one can just pay for their coffee with an app that you top up whenever you need to. How easy is that. Gosh, perhaps Marketing Eye needs an app like that. I am totally in awe of the marketing genius behind this app - easy, convenient and what I call a "no brainer".
As we sat down and started to chat, he asked all the questions, like the good sales person he is. Then he started to tell me about a tax effective option, which I wasn't quite in the market for, but nevertheless I listened.
Once again, I was in awe. Here we had a guy in possibly his late 20's or early 30's and he didn't miss a beat. He clearly explained what his company does which ended up being slightly different to what I first thought. He was a financial planner and while I am not in the market for a financial planner, I was certainly intrigued by what he had to say and the way he said it.
Not once, not twice, not three times but seven times - he tried to close a deal. I kid you not! I was impressed. I could certainly learn a thing or two from him in closing although it didn't necessarily work as I was not in the market for a financial planner and I am a fairly astute investor who has been around the tracks one or two times.
I know in Atlanta and America as a whole, the whole sales process is much more aggressive, which doesn't suit an Australian who is as laid back as myself, but is certainly something that we as a company need to be more aware of and learn how to do. Having had a marketing firm for as long as I have had one, you learn fairly fast that the consultative sale is not as straight forward as a normal sale where you close at the end.
How many times should a sales person try and close a deal in one meeting? I am interested in what you have to say.