Tag: starbucks
Friday, 28 July 2023 06:27
Enhancing Organizational Success: A Deep Dive into the McKinsey 7S Model with Real-Life Case Studies
Currently, organizations face constant challenges in learning new marketing approaches, consistently devising impactful campaigns that make a mark and grow. Successful companies understand that the key to sustainable growth lies in aligning their internal elements effectively. One powerful tool that has proven its value in achieving organizational success is the McKinsey 7S Model. Developed by McKinsey & Company, this strategic management framework examines seven critical interdependent factors within an organization to create a cohesive and high-performing unit.
Published in
Management
Monday, 16 February 2015 00:00
5 marketing campaigns that had real world impact
At Marketing Eye, we appreciate and learn from the world around us, particulatly the marketibg world. We are inspired by creative campaigns in our environment by our fellow marketers.
Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.
Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.
Published in
Marketing
Monday, 04 March 2013 11:30
You can do that - GET OUT OF HERE!
Coffee shops seem to be my new thing. Today, I met with a person who I have connected with on Linkedin at Starbucks.
As we pleasantly greet each other, we walked up to the counter to order coffees. He had just read my blog, so he was half laughing when he ordered his coffee and quickly asked what it said about him.
It seems that this marketing blog is getting more mileage than I.
As he ordered, I noticed that he put his phone to a technology gadget and immediately I asked what he was doing. He was in fact paying for the coffees with his Starbucks app.
I am sure that I have heard about this before and since forgotten since I am not a huge fan of Starbucks coffee although I do love their concept and all of their marketing. I was completely amazed that one can just pay for their coffee with an app that you top up whenever you need to. How easy is that. Gosh, perhaps Marketing Eye needs an app like that. I am totally in awe of the marketing genius behind this app - easy, convenient and what I call a "no brainer".
As we sat down and started to chat, he asked all the questions, like the good sales person he is. Then he started to tell me about a tax effective option, which I wasn't quite in the market for, but nevertheless I listened.
As we pleasantly greet each other, we walked up to the counter to order coffees. He had just read my blog, so he was half laughing when he ordered his coffee and quickly asked what it said about him.
It seems that this marketing blog is getting more mileage than I.
As he ordered, I noticed that he put his phone to a technology gadget and immediately I asked what he was doing. He was in fact paying for the coffees with his Starbucks app.
I am sure that I have heard about this before and since forgotten since I am not a huge fan of Starbucks coffee although I do love their concept and all of their marketing. I was completely amazed that one can just pay for their coffee with an app that you top up whenever you need to. How easy is that. Gosh, perhaps Marketing Eye needs an app like that. I am totally in awe of the marketing genius behind this app - easy, convenient and what I call a "no brainer".
As we sat down and started to chat, he asked all the questions, like the good sales person he is. Then he started to tell me about a tax effective option, which I wasn't quite in the market for, but nevertheless I listened.
Published in
Marketing