It's a remarkable feat to be successful by anyone's definition, especially your own. I always find that the hardest markers are ourselves. We tend to be most critical of what we do, how we do it and what outcomes derive from the fruits of our labor.
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
As we pleasantly greet each other, we walked up to the counter to order coffees. He had just read my blog, so he was half laughing when he ordered his coffee and quickly asked what it said about him.
It seems that this marketing blog is getting more mileage than I.
As he ordered, I noticed that he put his phone to a technology gadget and immediately I asked what he was doing. He was in fact paying for the coffees with his Starbucks app.
I am sure that I have heard about this before and since forgotten since I am not a huge fan of Starbucks coffee although I do love their concept and all of their marketing. I was completely amazed that one can just pay for their coffee with an app that you top up whenever you need to. How easy is that. Gosh, perhaps Marketing Eye needs an app like that. I am totally in awe of the marketing genius behind this app - easy, convenient and what I call a "no brainer".
As we sat down and started to chat, he asked all the questions, like the good sales person he is. Then he started to tell me about a tax effective option, which I wasn't quite in the market for, but nevertheless I listened.